As a certified digital marketing professional, I (Andrey Palagin) ought to follow the trends and to attend all important marketing courses as well as pass the qualification exams regularly. Here are my major certificates and diplomas, which are issued by high authoritative organizations and institutes.

First of all, to become a certified marketing professional I have successfully graduated from UCSC by completing a Certificate Program in Marketing Management. For the time being, UCSC professors teach the tools that are needed to succeed in sales and marketing alignment in the modern business environment. The core objectives of that program are to create integrated, multi-channel marketing campaigns; evaluate the success of marketing campaigns based on data; communicate brand values to diverse audiences, and leverage social media as a selling tool.

I have passed the Microsoft Ads certification course and received an active Microsoft Advertising Certified Professional status. The Bing Ads / Microsoft Ads certification course covers the fundamentals of search engine marketing, from starting a first search advertising campaign to optimization and managing a budget on Bing.

To obtain the Google Ads Search Certificate, I have demonstrated my mastery of building and optimizing Google Search campaigns. This test measures how well the student can design Google Search campaigns, optimize them for conversions and other metrics based on a variety of goals. It also tests the use of Google Ad tools, like Smart Bidding and Audience Solutions.

Andrey Palagin has also proved his digital analytics skills and abilities to prospective clients by gaining a Google Analytics Individual Certification. Comprehensive working knowledge of digital analytics and the Google Analytics platform was required to pass the GAIQ exam.

To learn the concept of tracking digital marketing activity and mastering my skills in digital analytics, I have attended the Ads Measurement Certification Program and successfully received a Google Ads Measurement Certificate upon completion.

Yandex is a search engine and an alternative to Google, designed specifically for the Russian market. It is extensively used by the majority of my client's audience / prospects. Discovering the methods of advertising on Yandex and its display network is more than critical for any digital marketing manager.The Yandex Direct Certificate, as well as the Yandex Metrica Certificate, have been issued to me by the search engine team as a confirmation of my talents in lead generation in the Russian segment of the Internet.

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding. It was introduced by HubSpot a while ago and now it is widely employed by a variety of enterprises along with startups. Andrey Palagin needed to learn and start implementing such an effective concept in a short time. After learning all the tricks and tactics of the Inbound Marketing Course, he has passed the test and received an Inbound Marketing Certificate issued by HubSpot as proof of his skills.

Email and Social Media are remarkably serviceable tools for lead nurturing, I have studied the concepts of retargeting and engaging customers via direct marketing communications. HubSpot's online Email Marketing and Social Media Management certification programs have encouraged me to develop goal-oriented marketing strategies, effectively manage and segment the customers, design content that can maximize engagements and craft messages that lead to conversions. E-mail Marketing and Social Media Certificates were issued after I have passed the tests.

In pursuit of taking advantage of social media, Andrey Palagin has gained some extra knowledge in advertising on Twitter and leveraging the benefits of its video ads solution. To demonstrate his knowledge and skills in conducting paid social media campaigns on Twitter, Andrey Palagin has passed the assessment at Twitter Flight School and received the Twitter Video Ad Badge.

In addition to that I have acquired media management skills and become Media Planning Professional certified by Facebook. Such credentials demonstrate the advanced-level competency in making informed media recommendations that align to business goals.

Check out my LinkedIn profile to see most of my certificates and awards. I do not update the information on my certificates on this website very often since I am more focused on hitting my clients' goals and mastering my skills in digital marketing.